AR in Real Estate

So many industries across the board have experienced an impact from new technology, and real estate is one of them. Already, the way people purchase homes has changed from even twenty years ago, with the internet being one of home buyers’ primary tools.


Another tool that’s becoming increasingly in high demand is virtual (VR) and augmented reality (AR). Virtual reality, of course, is shows a completely digital world, of course, whereas “augmented reality superimposes digital elements on an image of the real world.” Augmented reality has changed the game forever when it comes to staging rooms and allowing people to tour potential homes without ever leaving their current location.


Below you can find just a few specific examples of how augmented reality is already starting to impact the real estate industry, and what you can expect to see as a result.


Time Saving

It takes time to show a house! It takes time to stage the rooms, to travel to and from the property, and between augmented and virtual reality, the issue is mitigated. Instead of having to set aside an entire afternoon, potential buyers can browse the home on their smartphones or computers, saving both the buyer and agent plenty of time.


Virtual and Augmented Reality Tours

Pictures of a house have never felt so real. By utilizing augmented or virtual reality, you could look for a home halfway across the world without so much as stepping foot in an airport. Of course, you can already see properties for sale, but until now, to experience them, you’ve had to physically be present. Soon enough? This won’t be a necessity.

Virtual Stagings

Staging a house takes time, and once a home is staged, you really can’t change it without spending hours to order new furniture, transport it, and arrange it. In the future, that could change. Already, Sotheby’s has come up with an augmented reality app called Curate, and what it does is allow users to to stage a room the way they want to see it. Both buyers and brokers are able to use it. All you need is an empty apartment or home, and the app user can customize the place’s appearance all while getting a physical reference point in terms of the layout. This is only one application of what will sure to be many to come, but already, Bloomberg is describing Curate as Pokemon Go but to catch couches instead of Pokemon.


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